On March 13, Lure Media Group’s latest offering landed with aplomb in Bogotá’s San Felipe neighborhood with a launch party which brought together some of the city’s cultural movement’s most influential players. The Havana Blues-themed event gave visitors the chance to discover the unique charm of Casa 73-22 while enjoying an evening brimming with art, Cerveza Colón and Cervecería Sánchez’s craft beers, La Hechicera rum and the great grub of Chichería Demente, as well as live music and energetic Cuban rhythms which lasted all night.