At a time when any help is more precious than ever, Colombian brands and start-ups are a shining example of solidarity and empathy. La Cesta restaurant has made its ‘solidarity menu’ available so that, through the Rappi app, we can all donate a dish to the Toma un Niño de la Mano foundation. For its part, Wonder for People will donate 30% of its quarantine sales to its greatest asset, the artisans, while Chichería Demente and El Chato have joined forces to donate lunches to 65 people staying at a shelter in the 7 de Agosto neighborhood.
Banana Bread has extended a very special invitation to all its clients: take advantage of this time at home to gather items that are in good condition but which you no longer use, like books, clothes and appliances, to donate to Hogar de la Divina Misericordia in Manizales, a shelter which puts up family members of children undergoing cancer treatment as well as elderly people who have been abandoned.
Whitman Store has also joined in with this avalanche of aid, producing 7,000 surgical masks to donate to Bogotá’s network of hospitals, while the Andino mall is contributing through teaching, with a campaign that seeks to give useful advice on how to prevent the spread of Covid 19 through Instagram.